What is creativity? Creativity is a thought process that leads to new and useful ideas and this thought process has been divided into two categories, divergent thinking and convergent thinking.
Divergent thinking and convergent thinking
A creativity expert and psychologist named Guilford is the person who came up with these two categories and according to him divergent thinking is about coming up with multiple ideas, multiple solutions or multiple alternatives. Convergent thinking on the other hand is about narrowing down your choices.
So divergence is about multiple ideas and convergence is about choosing from those ideas.
This thought process is something everyone does; we all have the ability to create and to both diverge and converge. However, thankfullyContinue Reading