When starting our company we spent a lot of time brainstorming to find a good name. We got several good ideas, but we could not find a name we loved that also had a domain name available with a .com ending. We felt we needed to find the perfect name because we had read statements like: “The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure.”
Just do it
After a few months of postponing putting up a website, because we did not find a name we liked, we decided to set a deadline where we would choose the best name we had at that time, even though it might not be the perfect name.
Our time was better spent on Continue Reading