Water is essential for our survival as human beings. We can only live without water for about 3 days. The same goes for creativity; for companies’ survival they need creativity and innovation. Researchers say that it is essential to create and innovate for competitive advantage and continued existence.
When I was brushing my teeth one evening I was thinking about water and how many purposes it has in my life. I for example use it to wash myself, my home, my clothes, my dishes, my teeth. I use it to have optimal air quality in my home, to relax (bath, sauna), to exercise in (swimming) and I like to run in the rain and make a snowman and snow angels :) So the options of using water are many.
The same goes for creativity, you can use it for several different things. You can Continue Reading