Ricardo Semler is the CEO and majority owner of Semco Partners, which is a Brazilian company that is known for high democracy among employees and great focus on creativity.
They use a powerful but yet simple creativity technique. The technique is like this: They ask WHY three times before making a decision.
In his book, The Seven-day Weekend, Ricardo talks about that he used to go to three to five business lunches per week. One day he asked himself WHY for the first time: “Why am I going to these business lunches?” He answered: “So I can be closer to that person”.
He then asked WHY for the Continue Reading