Henry Ford had a big dream, he was determined to build motorcars that the majority of people could afford. He said, “When I’m through, about everybody will have one”.
However, there was a problem that he had to solve to make his dream a reality. He had to find a way to build cars more efficiently to lower the price so the general public could afford one.
Ford had been trying to increase his factories’ productivity for years. Step-by-step his streamlining process got better but he was still building cars like everyone else – one at a time, and it was not good enough to make his dream a reality.
He kept thinking about how he could increase productivity to lower the cars price and one day in 1913, Ford got an idea that drastically changed the whole process.