When starting our company we spent a lot of time brainstorming to find a name for it. We got several good ideas, but we could not find a name we loved that also had a domain available with a .com ending. We felt that we needed to find the perfect name because we had read statements like: “The right name can make your company the talk of the town. The wrong one can doom it to obscurity and failure.”
Just do it
After a few months of postponing putting up a website, because we did not find a name we liked, we decided to set a deadline where we would choose the best name we had at that time, even though it might not be the perfect name. We would make it effective with an appropriate marketing strategy.
Our time was better spent on Continue Reading