17 Stories That Can Help You Find a Name For Your Business

It’s common that entrepreneurs get excited about a new idea for a business but often struggle to find a good name for their new company. This happened to us and we set a deadline so the name decision wouldn’t delay us any further. We found a name and started using it, but we felt that the name was too complicated and changed the name of our business a year later.

It can often be inspiring to hear how others solved their problems and here are interesting stories about the origin of 17 famous company names.

Did you know that the Häagen-Dazs name was invented to sound Danish, although it has no meaning in the Danish language (and the Danish language doesn’t even have the “ä” umlaut character).

The WD-40 story is also interesting and a classic entrepreneurial story :) Check it out below.

How 17 Famous Companies Got Their Quirky Names

Click to enlarge

Have you already chosen a name for your startup? Let us know in the comments below, we would love to hear your story :)

Infographic via Business Insider.

About Hannes Johnson

Hannes is passionate about the Internet, digital marketing and user experience. He has been studying Internet marketing pretty much since 1997 when he was working on getting his GeoCities website to rank higher on AltaVista ;) Hannes likes creating stuff: photos, videos, websites, music, food... You can follow Hannes on Twitter.

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